For more than 12 years, I have worked across brand strategy, creative direction, film and production, often building the teams and operations behind the work.

I have led multidisciplinary teams of up to 25 and developed creative services for about 65 clients. That has meant setting direction, hiring and developing talent, structuring production, and introducing AI and automation where they improved the process.

The work begins with a clear idea. My role is to build the conditions in which it can be made well, delivered consistently and connected to the needs of the business.